Why your social media is the key to loyal clients.

Engaging with your clients in more than just your chair creates a deeper connection and most importantly keeps you front-of-mind if you're showing up in their feed every day.

By connecting on social media your clients:

• Are reminded to book

• Can see how knowledgeable you are

• Get to know you better and feel a connection with you

• Are inspired to try new styles 

Growing your followers on instagram can be amazing for engaging your clients interest and keeping them rebooking. But, only if you’re adding value to their social feed, people aren't interested in following you unless there’s something in it for them. So how do you firstly get them to follow you and secondly, add value?

It’s all about the content

What do your clients share as a common interest? They care about how they look, they live locally, they have a connection with you and if you have a niche they’re probably interested in that too.

These four content types are guaranteed to get your clients engaging with you on socials:

• Sharing hair care tips

• Sharing latest trends

• Sharing your work

• Sharing news/information about your shop/salon or local area