10 Festive Christmas Marketing Ideas for Hair Salons.
- Brogan
- Nov 24, 2024
- 3 min read
With clients looking to freshen up their look for Christmas parties and New Year celebrations, it’s the perfect opportunity to boost your salon’s visibility and revenue.
Here are ten festive marketing ideas tailored specifically for hair salons to help you make the most of the season:
1. Gift Cards / Vouchers
Gift cards are the ultimate holiday win-win: they make great presents and bring new clients to your salon. You could create festive-themed gift cards and offer a special deal, such as “Buy a £50 gift card, get £10 free.” Gift cards for services like blow-dries or haircuts are perfect for last-minute shoppers.
2. Christmas Hair Transformation Packages
Bundle your services into festive packages, such as a “Holiday Glam Look” that includes a cut, blow-dry, and styling, or a “New Year’s Refresh” with highlights and a treatment. Highlight the value and convenience of these bundles to make them irresistible.
3. 12 Days of Christmas Hair Care Giveaways
Spread holiday cheer with a “12 Days of Christmas” social media campaign. Each day, give away hair products, discount vouchers, or mini treatments. Encourage followers to engage by liking, commenting, or tagging friends for a chance to win. This keeps your salon top-of-mind and builds excitement.
4. Give back at Christmas with Charity Haircut Days
Show your salon’s community spirit by hosting a charity drive. Offer discounts on haircuts or treatments in exchange for donations, such as toys or non-perishable food. Not only does this spread goodwill, but it also attracts new clients who appreciate businesses that give back.
5. Festive Hairstyle Contest
Encourage clients to share their best party-ready hairstyles or holiday looks on social media. Create a branded hashtag and ask participants to tag your salon for a chance to win a free treatment or product. This promotes user-generated content and expands your reach online.
6. Limited-Edition Holiday Hair Products
Introduce exclusive, holiday-themed retail products such as styling kits, mini shampoos, or hair masks. Offer them as standalone items or as part of a gift bundle. Festive packaging adds appeal and makes these products easy to gift.
7. Exclusive Holiday Hair & Style Event
Host a festive in-salon event to pamper your VIP clients. Offer free consultations, mini blow-dries, or product demos paired with festive drinks and snacks. This not only delights your loyal customers but also helps you upsell products and services.
8. Quick Holiday Hair Tutorials
Post short, festive hairstyle tutorials on Instagram, Facebook, or TikTok. Show how to create loose waves, sleek ponytails, or chic updos for holiday parties. These videos position your salon as a go-to expert and inspire followers to book professional styling sessions.
9. Festive Hair Product Gift Guides
Help your clients with their holiday shopping by creating gift guides featuring your best-selling hair care products. Highlight items like premium shampoos, heat protectants, or styling tools, and share these guides in emails, on your website, and across social media.
10. Decorate a Christmas Selfie Spot
Transform a corner of your salon into a festive photo spot with Christmas decorations and twinkling lights. Encourage clients to take photos of their fresh holiday hairstyles and tag your salon on social media. This creates shareable content and boosts visibility.
Festive marketing for salons bundle
Check out our Christmas marketing support bundle for quick and easy ways to promote your salon and give back to clients this festive season.
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