I NEED YOU TO
Help me get bookings from my ideal client
You want more bums in your chair. But how are you supposed to find the time do that between cuts, shaves? You can only just manage to shove your lunch down your face most days. Wouldn’t it be great to know that your column is being booked up every day with great clients and you didn’t have to do a thing?
For salons: After learning about your ideal client, I will audit what that audience is visually drawn to. Once we know this, we can look at refreshing or tweaking your logo and brand colours to attract your ideal client.
For individuals: Your personal brand is so important for clients to get a feel for who you are and what you're about. I'll take a look at your ideal client and design a personal logo and brand colours to reflect who you are and to attract your ideal client. This will then be used in your business cards, social media etc.
Your Brand
For salons: When you're happy your logo and branding reflects you and your ideal client we can look at what kinds of printed marketing would be appropriate for your audience - flyers, loyalty cards etc.
For individuals: Now you have a logo and brand colours you're happy with, it's time to think about printed materials and if they're appropriate to your marketing efforts. You might feel that business cards are enough but if you're looking to expand your reach flyers might be appropriate.
Printed materials
For salons: I research your ideal clients social media activity and ensure you're showing up there before competitors. I plan, create and post on your socials. I will provide a proposed social media schedule that will achieve your goals.
For individuals: I compare your social media activity to that of your ideal client and other competitors to make sure you're showing up where your clients are in a way that they are likely to engage with. I plan, create and post on your socials as well as provide you with a schedule that will work for you.
Social media
For salons: Based on research of your ideal client I optimise your digital presence to make sure you are there and standing out amongst your competitors when a potential client searches for barbers.
For individuals: After researching your ideal client, I optimise your digital presence to make sure you are found by the clients you're looking for.
Get found by clients
Strategy informs everything I create, a deep dive of your ideal client means every marketing effort is aimed at attracting that person. It's so easy to do marketing for the sake of it but if it's not reaching you really want to take notice then it can be a waste of time and money. As well as informing all decisions, I create a marketing strategy for you to use for future marketing efforts.
Strategy
If you feel like you need a more bespoke option, please get in touch to see how I can best help you achieve your goals.
Or see other services for more options.
Bespoke options
WHAT'S INCLUDED IN THE PACKAGE
How I get more clients in your chair
This package is for the new kids on the block. It includes everything you will need to fill your diary in no time; from your digital presence to your physical one.
Put me on the map package
There's no one-size-fits-all approach with marketing. The size of your barbers and your needs will dictate the package that would best suit you.
Bronze / Silver/ Gold packages
This package is for the barber that needs help but doesn't know where to start. It starts with a consultation and includes a bespoke package tailored to your needs. Book consultation.
Tell me what I need package
More Packages
