What Exactly Is a Personal Brand?

Brogan
Jan 2
3 min read

A personal brand is your professional identity as perceived by others. It’s the unique combination of skills, experiences, personality, and values that you present to the world. Think of it as your reputation, but more intentional and tailored to represent you in the best possible light.

For a hairdresser or barber, your personal brand isn’t just about the haircuts you provide—it’s about the entire experience you offer, the emotions you evoke, and the story you tell through your work and interactions.

In this blog:

Personal brand vs business brand

Key elements of a personal brand

Why your personal brand matters

How to define your personal brand

The step-by-step guide

Personal Brand vs. Business Brand

While a business brand focuses on an entire company (like a salon or barbershop), a personal brand centres on you as an individual professional. Even if you work within a larger business, your personal brand is about what makes you unique and memorable to clients.

For example, two hairdressers in the same salon might have very different personal brands:

One might be known for edgy, high-fashion cuts and vibrant colours.
Another might focus on natural, understated looks and creating a relaxing experience.

Both are offering hair services, but their personal brands attract different types of clients and reflect their individual styles.

Key Elements of a Personal Brand:

1. Your Expertise

What are you best at? This could be anything from creating flawless fades to balayage or scalp treatments.
Your skills form the foundation of your brand, showcasing what sets you apart from others in the industry.

2. Your Personality

Are you chatty and outgoing, or do you prefer to create a calm, quiet environment?
Your personal brand should reflect your authentic self, making it easier to attract clients who resonate with your vibe.

3. Your Values

What do you stand for? Perhaps you’re passionate about sustainability and only use eco-friendly products, or you’re committed to creating a welcoming space for all clients.
These values shape how clients perceive and connect with you.

4. Your Visual Identity

This includes your logo, colour scheme, social media content, and even your personal style (clothes, workspace decor, etc.).
A consistent and polished look helps reinforce your personal brand.

5. The Client Experience

From the way you greet clients to how you handle consultations, every touchpoint is part of your brand.
Think about what you want clients to feel and remember about their time with you.

Why Your Personal Brand Matters

In today’s world, clients have endless options when choosing a hairdresser or barber. Your personal brand helps you:

Stand out in a competitive market.
Build trust and credibility with your audience.
Attract the right clients—those who appreciate your style and values.
Command higher prices as a trusted, in-demand professional.

How to Define Your Personal Brand

If you’re unsure what your personal brand is, start by asking yourself:

What am I passionate about in my work?
What do clients compliment me on the most?
What type of clients do I love working with?
How do I want people to feel after they interact with me?

By answering these questions, you’ll uncover the core of your personal brand and start to shape it into something intentional and impactful.

Remember: Your Brand Is Evolving

A personal brand isn’t static—it grows and changes as you do. Whether you’re just starting out or have years of experience, there’s always room to refine and strengthen how you present yourself to the world.